Brain Gain Group came to us with an idea of using podcasting as a component of our member communication. After a successful pilot project, several departments within The Danish Society of Engineers have commenced using Brain Gain Group to develop and produce podcasts that engage and inspire the professionalism of our members, primarily technological knowledge workers.
Brain Gain Group demonstrates great understanding of our brand ambitions and members and so their work continues to contribute to and develop IDAs brand in a meaningful way.
Henrik Thamdrup, Head of Technology
We engineered the first real podcast commitment of The Danish Society of Engineers, IDA, called IDA Podcast. Our goal was to create a show with equal focus on technology and its application across different sectors. We took some deep dives into AR, VR and machine learning combining cutting edge research with a focus on startups and established engineering companies. Since the first podcast we have produced several podcasts with IDA on different themes and topics relevant to technical knowledge workers.